An economic recession can present unique challenges for demonstrating the value of an AIA membership to current and potential members. Yet focusing on the fundamentals, whether in a bear or bull market, can help you recruit and retain members. These practical resources help you reinforce your component's value to members.
What Components Are Doing to Help Members Navigate the Economy
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Send your component’s Web page link to componentrelations@aia.org to be included here.
Excel at the Fundamentals
Emphasize Value to Members
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