The Circle of Membership
A 2008 Webcast Series from Membership Services
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Introducing a Free Monthly Webcast
Series
You are invited to participate in a new monthly Webcast series, The
Circle of Membership, presented by AIA Membership
Services. There is no cost for participating.
Each month, speakers will present relevant topics of interest for
membership recruitment and retention—from making effective use
of the lapsed member list to building a local list of prospects,
from recruitment promotions for associate members to communicating
promotions that benefit architects.
Through a combination of information, resources, guest speakers,
discussion, and best practices, participants will see how to build
a strong recruitment and retention plan in 2008 and the years to
come.
The Circle of Membership series is presented online via your
preferred Web browser; each presentation, which lasts approximately
60 minutes, is scheduled at 2 p.m. (ET) on the first Thursday of
the month through November 2008.
If you are unable to participate when the Webcast is presented
live, please note that an archived version will be available online
through December 31, 2008.
Who Should Participate?
Anyone who is interested in or responsible for AIA membership
recruitment and retention is encouraged to participate. Component
executives and component staff members are encouraged to view
the Webcast.
Technical Requirements
This Webcast will be accessible through your preferred web browser,
such as Internet Explorer or Safari. There are no software
downloads or plug-ins required to participate.
Please note that there is no accompanying audio conference call for
this presentation. Audio for the Webcast will be heard through the
speakers on your computer.
Questions can be submitted using a text-based chat feature; the
chat box is located on the same Web page that you will use to view
the Webcast. Questions will be read and answered by presenters
after each of three program segments.
Upcoming Events
The Circle of Membership series is broadcast live at 2:00 p.m. (ET)
on the first Thursday of each month through November 2008.
- Thursday, October 2
- Thursday, November 6
Archived Presentations
You can still ask questions when viewing an archived
presentation. Presenters will receive your questions and
respond back via e-mail.
- Segment One: AIA Wisconsin Survey Process
- Segment Two: Importance of Conducting Surveys
- Segment Three: Upcoming AIA Membership Campaign
- Segment One: How to Use Social Networking to Recruit and Retain Members
- Segment Two: Creating Your Component's Facebook Group
- Segment Three: Boston Society of Architects' Social Networks
- Segment One: AIA Continuing Education Requirement
- Segment Two: Engaging Members in Continuing Education
- Segment One: Component Resource Toolkit
- Segment Two: Member Prospect Lists
- Segment One: Associate Member Survey Results
- Segment Two: AIA Baltimore: ART Program
- Segment Three: AIA Southwest Washington: Emerging Leaders Group
- Segment One: 2008 Architect and Associate Member Retention and Recruitment Marketing Plan
- Segment Two: Local Component Recruitment and Retention Incentive Program
- Segment Three: Effective Retention Tactics
Frequently Asked Questions
Why is this series called the Circle of
Membership?
Each of the monthly Webcasts will address topics relevant to
membership recruitment and retention. Through a combination of
information, resources, discussion, and best practices,
participants will see how the tactics required to recruit a new
member will also lay the foundation for retaining the
member—thereby creating a circle of membership.
Do I need to “attend” every Webcast?
No, we recognize that not all topics will be of interest to all
components. Each Webcast is self-contained so it is not required to
participate in all of the programs. However, since the series in
its entirety is designed to provide a robust introduction to
membership recruitment and retention, you are encouraged to view
either the live Webcast or the archived version whenever
possible.
Do I need any special software?
Absolutely not! This Webcast will be accessible through your
preferred web browser, such as Internet Explorer or Safari. There
are no software downloads or plug-ins required.
I can’t participate during the live
presentation. How can I still participate?
Even though you won’t be viewing the presentation live,
you will still need to register. After providing basic contact
information, you will receive a confirmation e-mail message with a
link to the archived version of the Webcast. This program will be
available online through December 31, 2008.
I’m interested in being a speaker on a future broadcast;
who can I speak to?
Please send a message expressing interest to Suzanne
Rogers, Senior Director, Membership
Services, 202-626-7441.
For More Information
Questions about the Webcast can be directed to Suzanne
Rogers, 202-626-7441, or Glenn Ono, 202-626-2551.